Project 3: Industry trends and marketing spending. For this project, I would use mostly text as well as vector illustrations, using the sliding rings animation for parts of the illustration.
Text:
Make This Your Best Year
Strategize Early For Better Marketing Success
Spend Wisely
Content marketing is 62% cheaper per lead than traditional outbound marketing.
Stay on budget by focusing on the marketing channels that deliver the highest results.
Amplification B2B Paid Advertising Usage B2C Paid Advertising Usage
Search Engine Marketing
Print or Other Offline Promotions
Traditional Online Banner Ads
Social Ads
Promoted Posts
Native Advertising
Content Discovery Tools
67% - Interactive Stories
67% of North American senior marketers say visual assets are essential to communicating their brand stories, ranking photography and video as critical to their success.
80% - Episodic Content
Snippets of Content that progress along a plotline with a beginning, middle, and end
80% of decision-makers prefer to learn company information from a series of articles, rather than from advertising.
84% - Influencers
Industry spokespeople who lead social conversations that drive global change and peer-to-peer business
84% of worldwide marketing and communications professionals plan to launch influencer-based programs in the next year.
Think Beyond Consumerism
Today's customers are sick of traditional advertising. Show them you're honest, supportive, and ready to help them change the world for the better.
Be Transparent
58% of consumers better trust companies that produce video content.
Reward For Good Behavior
37% of Millennials are strongly motivated by wearable devices that reward them with loyalty points.
Display Greater Meaning
60% of Millennials say they chose to work for their current employers for a sense of purpose.
I love how much you put into your storyboard. having it so thought out will help out when you start doing the project in after effects
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