Dylan Connell's Motion Graphics

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Project Four: Process 1

on March 29, 2021

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Process 1

Project Four

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Project One: Audio Link

Erwins Speech Audio

Project Five: Storyboard & Tutorial

My concept is to make an advertisement for the Holt International adoption agency. My aim is to make the animation very physics-based, incorporating balls bouncing as well as jump ropes and other things that can be related to children. Overall I want to keep a very light and cheerful tone to the advertisement while still pushing for a serious undertone involving adoption and how one can get involved. Tutorial: Original Tutorial:

Project Three: Storyboard

Project 3: Industry trends and marketing spending. For this project, I would use mostly text as well as vector illustrations, using the sliding rings animation for parts of the illustration. Text: Make This Your Best Year Strategize Early For Better Marketing Success Spend Wisely Content marketing is 62% cheaper per lead than traditional outbound marketing. Stay on budget by focusing on the marketing channels that deliver the highest results. Amplification B2B Paid Advertising Usage B2C Paid Advertising Usage Search Engine Marketing Print or Other Offline Promotions Traditional Online Banner Ads Social Ads Promoted Posts Native Advertising Content Discovery Tools 67% - Interactive Stories 67% of North American senior marketers say visual assets are essential to communicating their brand stories, ranking photography and video as critical to their success. 80% - Episodic Content Snippets of Content that progress alo...

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Project Four: Process 1

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